Dax : Le renouveau des Thermes Jean Nouvel

 

Alors que l’activité du thermalisme progresse depuis 2 ans dans les Landes, les Thermes Jean Nouvel à Dax vont rouvrir leurs portes aux curistes le 11 mars prochain. 

Entre les rives de l’Adour et le cœur de ville à Dax, les Thermes bruissent des travaux de rénovation de l’audacieux bâtiment conçu par l’architecte Jean Nouvel en 1992. Un investissement de 2,2 millions d’euros pour une refonte du plateau technique thermal dans une démarche éco-responsable, l’équipement les différents postes de soins avec les dernières technologies et la rénovation des 90 studios 3 étoiles attenants, dotés d’une vue plongeante sur le fleuve.

 

Préserver l’esprit des lieux

Sous la verrière qui baigne le vaste espace de lumière, la piscine reprend des couleurs. Le mobilier industriel en inox dessiné par l’architecte reste toujours autant dans l’air du temps. Le groupe Bérot, qui a racheté l’établissement à la Ville en 2015 pour 2 millions d’euros, a tenu à préserver l’esprit des lieux. « Nous avons conservé ce bel espace caractéristique pour proposer dans la ville, une offre singulière, destinée à attirer de nouveaux curistes et accompagner la nouvelle croissance du thermalisme », se réjouit Sébastien Carpentier, directeur de l’établissement. Avec le recrutement de 30 personnes, il compte bien accueillir dès 2017, 1 200 curistes en rhumatologie, phlébologie et fibromyalgie et pas moins de 3 000 à terme. Une esplanade piétonne créera le lien avec le mythique hôtel Splendid voisin, qui investit 16,5 millions d’euros pour proposer une hôtellerie 4 étoiles et un spa en 2018. La cité thermale s’équipe pour répondre à une fréquentation dont la croissance ne se dément pas depuis deux ans. Et Hervé Bouyrie, président du Comité Départemental du Tourisme des Landes s’en félicite : « Les Landes se positionnent comme le premier département thermal français avec une filière structurante. Le Grand Dax, qui accueille 80 % de la clientèle de curistes, joue un rôle central dans la dynamique de la filière en matière de développement et d’innovation. La réouverture des Thermes Jean Nouvel, établissement emblématique de la cité dacquoise, va contribuer à enrichir l’offre de soins thermaux de qualité mais aussi densifier la capacité d’accueil de bon standing, deux facteurs essentiels à la compétitivité et au rayonnement du territoire ».

 

Nelly BETAILLE

 

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