Quand la pierre devient une pépite

Depuis 2014, six châteaux lot-et-garonnais se sont associés pour réfléchir et agir ensemble dans le cadre de leurs activités : gîtes, chambres d’hôtes, séminaires, mariages, événements… Ces « privés » se veulent aujourd’hui des acteurs à part entière de l’économie. 

Château de Boisverdun à Tombeboeuf, Château de Cambes à Pont-du-Casse, Château La Hitte à Lavardac, Château de Poudenas à Mézin, Château de Mazelières à Calignac, Château de Saint-Loup à Montagnac sur Auvignon. Château de famille « héritage », château «coup de cœur » restauré… Mais toujours château « amour ». Ce patrimoine, qui s’inscrit dans la petite ou la grande Histoire de notre pays, est le passeur d’un « savoir-vivre » à la française qui était le quotidien de ces propriétés de caractère dans le passé. Et il est toujours susceptible d’émerveiller les personnes sensibles aux lustres d’antan. Et, parce que chacune d’entre elles possède des atouts particuliers qui offrent une belle diversité de choix selon les desiderata des solliciteurs et qu’au pays des Mousquetaires, l’union fait la force, les blasons se sont regroupés pour une offre plus large et une communication plus forte (site Internet, réseaux sociaux, émissions de radio, manifestations…). A l’heure des aides publiques, les privés relèvent le gant digne de leur rang et sur le pré de leur demeure, croisent leurs affaires.

 

Synergie salutaire

« Notre groupement permet d’échanger idées et réflexions pour amoindrir nos difficultés éventuelles de communication. Le fait de se réunir permet à terme de faire comprendre aux décideurs locaux que nous représentons un impact non négligeable et de qualité pour l’activité économique et touristique du département. Notre association est somme toute une réponse intelligente qui aboutit plus à une synergie salutaire qu’à une division inutile quand nous mettons en commun nos prérogatives spécifiques », souligne
Florence de Richemont du Château de Boisverdun. A fleuret moucheté, il est clair que l’on ne peut qu’entendre une petite musique de chœur : « Nous aimerions voir nos acteurs politiques locaux s’intéresser davantage à notre aventure car nous participons, de fait à stimuler l’économie locale, à attirer et à séduire ceux qui ignorent notre magnifique région en leur proposant un niveau d’accueil hors du commun, nos propriétés ayant la vertu de mettre le rêve à l’échelle d’une tangible réalité », affirment Lionel et Pascale Desprez (Château La Hitte).

Sur le fond, même constat : « Nos demeures ne signent pas une aisance financière présumée. Ouvrir nos demeures implique un travail sans relâche d’entretien et de restauration pour lesquels nous ne bénéficions jamais d’aides publiques. Cet attachement viscéral pour les propriétés ne procède donc pas d’un quelconque sentiment de cupidité ou d’avidité pécuniaire. Il s’inscrit plutôt comme une forme protectrice qui engage naturellement chacun à vouloir la protéger même aux prix de nombreux sacrifices ou renoncements », précise Alix de Nadaillac (Château Poudenas). Gite, mariage, réception, chambres d’hôtes, séminaire, tourisme d’affaires, concert : autant de nuitées, d’emplois directs ou indirects, de traiteurs, de déjeuners et diners, de coiffeurs et d’esthéticiennes, d’activités touristiques aux alentours. « Cela génère plusieurs centaines de milliers d’euros pour les prestataires » selon Chantal et Jean-François Gazielly (Château de Cambes). Ainsi, le domaine de Saint-Loup prodigue-t-il 500 nuitées, mais près de 2500 couverts localement, tandis que La Hitte voit passer 3 500 personnes chaque été au niveau des mariages et des réceptions. Alors, même si au bout de deux ans, les résultats de la mise en réseau ne sont pas aujourd’hui perceptibles de manière prégnante, chacun a conscience de l’importance de cette synergie même si individuellement, les activités communes sont réelles et soutenues. Les marges de manœuvre restent importantes. « Le département sait notre attachement pour lui. Nous avons beau tendre l’oreille, nous ne l’entendons pas beaucoup nous répondre. Connaîtrons-nous un jour cette sensation d’un aller puis d’un retour pour créer et entretenir cette émulation dont les institutionnels et nous, avons tant besoin ? Nos maisons doivent être considérées comme des éléments touristiques à part entière », conclut Beatrice de Mentque (Saint-Loup).

 

Chantal BOSSY

photo: © Chateau Lahitte

A LIRE EGALEMENT

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